Centered Logos Hurt Website Navigation by Kathryn Whitenton

Aug 2016 / article/ ux

A nice read about logo placement in terms of user experience. Logo of a website or a brand should always be prominent and be placed where it is not hard to see. It’s not only for show, though. The logo also serves as the main home button for your web page.

A quote from the article:

Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience:

  1. Communicates the current location
  2. Reinforces the brand
  3. Permits easy navigation to the homepage

Read the whole article here.